Mortgage Consultants are not only loan program and product experts. They must also become expert in marketing and lead generation! It´s the lifeblood of any Originator´s business. In actuality, lead generation through marketing is uppermost in the minds of top producers. Without attracting clients, new leads, we can´t deliver loan products or programs, so that´s why perception is the result of marketing.

Most mortgage companies never help their Mortgage Consultants market themselves, because they don´t think marketing for you it´s their job! They just teach process flows, product, pricing, etc. Most mortgage companies will hire anyone got a license, give them insufficient or none training and then set heavy monthly production quotas. And, typically, after a new Mortgage Consultant has depleted loan interest within their spheres of influence, i.e. friends and family, they are not able to meet their production requirements leading to their dismissal, or even there´s no quota request, the new agents themselves will loss their faith and quit in the new career.

We want to break this mold away and help our Agents market themselves!

Top Producers are not the smartest people out there; they are great marketers who know that success is the result of good systems plus hard work. It´s better to be first in the mind of the consumer than to be the best. Marketing is not a battle of products or rates; it´s a battle of perception.

Top Producers Acts:

• Feel an overwhelming desire to achieve their own goals
• Always willing to invest in themselves with their own money
• Always ready to implement systems and not just collect them

Low Producers Acts:

• Buried in paperwork- Not enough time to invest in themselves
• Not willing to invest in themselves with their own money
• Collectors and not Implementers of ideas and programs

Certainly you will need to continue marketing. However, with your administrative duties reduced, you´ll have the time to develop and increase your customer base and referral sources. Loanontime will also provide frequent advertising and lead generation opportunities for you to participate in. We also have a number of marketing helps and a very senior and experienced marketing executive on staff to assist you. And we have two special marketing program called Contact Marketing Planer and Customer for Life. On our website you can easily download sales and marketing materials that will ensure your success. Promote yourself with newsletters, flyers, post cards, websites, open house flyers and much, much more.